Big 12 Announces Enhanced Entertainment, Fan Experience for Conference Basketball Tournament
The Big 12 Conference has announced that it will provide an enhanced fan experience and entertainment at this year’s Big 12 Basketball Tournament in Kansas City.
According to a Big 12 press release, fans can expect a performance from hip-hop legend Fat Joe and an appearance from DJ Deisel, a.k.a Shaq, among other major names in the entertainment industry.
The Big 12 announced today a variety of entertainment and fan experience enhancements for the upcoming Phillips 66 Big 12 Men’s and Women’s Basketball Championships. These enhancements are the latest in a series of entertainment partnerships and collaborations the Big 12 has executed as it continues to market itself at the intersection of sports and culture.
Grammy-nominated hip-hop legend Fat Joe will be performing a VIP-only set on Friday, March 10th, following the conclusion of that day’s slate of games. Additionally, NBA legend and media personality Shaquille O’Neal – under his alias DJ Diesel – will be performing a one-hour DJ set at Mosaic in the Power & Light District following Saturday’s games on March 11th, at 10:00 p.m. Admission information surrounding DJ Diesel’s performance can be found here.
“As we continue to elevate the Big 12 brand, we are thrilled to introduce a series of enhancements that will make the fan experience at our basketball championships second to none,” said Commissioner Brett Yormark. “The Big 12 Conference is a basketball powerhouse – as we thread the fabric connecting sports and culture, the Conference will continue to offer an array of off-court entertainment features, as well. I’m grateful to each of our partners, and I look forward to watching our incredible student-athletes perform on Big 12 Basketball’s biggest stage in Kansas City.”
The national anthem for both the Men’s and Women’s tournament championship games will be performed by renowned artists, with Grammy Award-nominated artist Jordin Sparks performing at the Men’s Championship Game and rising star Lanie Gardner performing at the Women’s Championship Game.
For more details on the event, make sure to check out the Big 12 website before you make plans to head to Kansas City.
